Technotus Global

Advantages of Social Media

There are 376 million social media users in India as of 2020. The numbers are predicted to reach a whopping 447 million in the next three years. With the growing popularity of these platforms, it isn’t hard to say that in the coming years this will create a revolution on a worldwide scale. Even bigger than the ones we witness now.

Social media has opened a lot of ways for people to connect with people other than for meetings and friendships. Now we can use them as we see fit. We have the power to discuss the crucial issues with others, question our authorities, educate ourselves regarding anything or lay light on important matters, etc. Though we may come across many negative effects of this as well but these factors are two sides of the same coin. However, we still need to know about the positive effects of social media.


You know about this one for sure, everyone does. We can connect with our friends, family, and other acquaintances and not to mention, make new friends too.

Ask for help

I’ve seen people post on Twitter, Facebook, or Instagram regarding any issue they’re facing and the administration has taken action on it. This is a great way to reach more and more people. Sometimes people living nearby reach out to help too.

Spread Awareness

Social media platforms provide a great space for spreading awareness regarding anything and everything – mental health, the LGBT community, animal welfare, racism, gender discrimination, etc. You can join any of these and be a flag bearer yourself.

Fight Crime

Police departments around the world seem to be relieved by this advantage. They say that it helps them to identify and arrest the suspect quickly because the posts were shared on neighborhood web pages. It acts as a nexus between the police and the citizens to improve the relations between them.


You can connect with your audience to increase your sales, build your brand, and drive the website traffic. Online promotions are way cheaper than TV commercials plus you can target a wide range of audience towards your way by offering top content along with influencing them.


Endless learning opportunities are there in this online world. Professional websites, social accounts, and official web pages have opened several options for us. You don’t need to flip through dozens of books in a library, just one Google search and voila!

Improve our Business reputation

You can enjoy all the advantages in your business through social media by just improving your presence in it. Once, you set your brand on Facebook, Instagram, or any other social media platform you can encourage your customers to share their opinion on the platform which in turn will help you reach further to more people.

Information and updates

Many new updates are around the corner throughout the year which the news channels fail to acknowledge but we can get them through these platforms. We can always be informed about the latest news or any new reforms through them. News is shared like wildfire on these platforms and that’s a great way to tackle a lot of problems.


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